Ricardo Puyana  Digital marketing

I help brands build strategies with an analytical approach and make data-driven decisions to reach goals.

My latest Marketing posts

B2B and B2C marketing approach

B2B and B2C marketing approach

B2B and B2C marketing channels have different approaches. Therefore, a brand might use a B2B approach or B2C depending on its strengths, opportunities, or industry type. Remember, B2B refers to selling goods to other organizations destined for their operations or...

The digital marketing transformation

The digital marketing transformation

The digital marketing transformation has been accelerated because of the impact of COVID on our daily lives. In fact, for most brands, change has become a priority to adapt to the new reality. For example, a Survey by Twilio reported that 97% of companies had...

Channel Marketing: a 101 guide for beginners

Channel Marketing: a 101 guide for beginners

Channel Marketing involves the paths that brands use to provide their communications, products, and/or services to consumers. Therefore, it entails everything from packaging, advertising, handling of inventory, and logistics. These paths involve organizations that can...

Need help building your digital marketing strategy?

I offer you my experience and know-how to design and execute your digital ecosystem and develop a fantastic customer journey that will help you reach your financial goals.

About me

I am a Marketer, from Venezuela with over 6 years of experience in business on beverages, dental, and e-commerce. I specialize in digital marketing.

My passion for digital marketing has driven my career, I accumulate experience in both B2B and B2C Marketing, PR, and political communications. For more information check my LinkedIn profile!

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