Content plan based on the Buyers Journey

Content plan based on the Buyers Journey

Your content plan is the blueprint that your social media team will use to build its communications across channels. In this blog I previously discussed some strategies for content marketing, but today I want to dig dipper into the connection between the buyer’s...
Calculating ROI on Social Media

Calculating ROI on Social Media

ROI on social media is as important in any other marketing activity. Also, one of the advantages of digital marketing is that everything can be measured; social media is not the exception. The key is to define clear objectives and design an expected customer journey...
Social Media Ads: Why your business needs them

Social Media Ads: Why your business needs them

Social media ads surpassed printed ads for the first time in 2019, with around 84 billion dollars in spending globally. It represents about 13% of ad spend, trailing only behind paid search and tv. So, what has caused this skyrocketing trend? Let’s look at Facebook,...
Social media listening: how to do it

Social media listening: how to do it

Social media listening begins by examining customer feedback, discussions, or mentions involving your brand regarding certain topics or events. This monitoring is followed by analysis to learn insights or react to opportunities or threats. The action of listening,...