by Ricardo Puyana | Oct 12, 2020 | Social Media
Your content plan is the blueprint that your social media team will use to build its communications across channels. In this blog I previously discussed some strategies for content marketing, but today I want to dig dipper into the connection between the buyer’s...
by Ricardo Puyana | Oct 6, 2020 | Social Media
ROI on social media is as important in any other marketing activity. Also, one of the advantages of digital marketing is that everything can be measured; social media is not the exception. The key is to define clear objectives and design an expected customer journey...
by Ricardo Puyana | Sep 29, 2020 | Social Media
Social media ads surpassed printed ads for the first time in 2019, with around 84 billion dollars in spending globally. It represents about 13% of ad spend, trailing only behind paid search and tv. So, what has caused this skyrocketing trend? Let’s look at Facebook,...
by Ricardo Puyana | Sep 22, 2020 | Social Media
Effective content strategy builds credibility, authority, and a conversation with your audience about why your product is different and preferable. We already discussed how to create content. Therefore as a next step, we will discuss strategies that you can apply on...
by Ricardo Puyana | Sep 14, 2020 | Social Media
Social media listening begins by examining customer feedback, discussions, or mentions involving your brand regarding certain topics or events. This monitoring is followed by analysis to learn insights or react to opportunities or threats. The action of listening,...
by Ricardo Puyana | Sep 7, 2020 | Social Media
Content marketing involves planning, creating, distributing, and publishing content. For instance using content on social media is a powerful way to capture leads, generate credibility, and most importantly, increase sales. You can also use content as part of your...
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