Ricardo Puyana
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Five tips to help you build your own website

Five tips to help you build your own website

by ricardopuyana | Mar 7, 2020 | Marketing communications

Recently I started this project online of building a website discussing various marketing topics. I do it mostly as a hobby, and it has been a great experience so far. Building it took me around half a day and I wanted to share some tips in case you wanted to build a...

Six marketing persuasion tactics that would make Cialdini proud!

by ricardopuyana | Feb 9, 2020 | Marketing communications

Robert Cialdini once wrote: “A well-known principle of human behavior says that when we ask someone to do us a favor, we will be more successful if we provide a reason. People simply like to have reasons for what they do.” During this article, I want to touch base on...
2050 and how VR changed marketing forever

2050 and how VR changed marketing forever

by ricardopuyana | Feb 9, 2020 | Marketing communications

Surprise! Time travel has been invented. I write to you, my friends from 2020 with exciting news of how VR changed the marketing landscape by the mid-century. By 2020 the VR applications on gaming and marketing were still relatively new but had some exciting promise....

Stimulating your customers using social media

by ricardopuyana | Feb 9, 2020 | Marketing communications

Social media is more than making a clever 280-character tweet or posting a nice picture with a couple of trendy hashtags. It must be part of a clear communication strategy. Thanks to my work experience I have realized that social media needs to be fully aligned with...

Recent Posts

  • Interview with Sasha Garcia
  • Customer acquisition cost: How to calculate
  • Customer consideration with omnichannel marketing
  • Customer retention for your business
  • B2B and B2C marketing approach

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