by Ricardo Puyana | Jul 1, 2020 | Marketing Analytics
Last week I talked about the importance of learning Tableau, and today I want to share three simple tips on how to get actionable insights using Tableau. Let’s discuss filtering, sorting, and grouping of data; how can this be interpreted and how this can be useful....
by Ricardo Puyana | Jun 26, 2020 | Marketing Analytics
2020 has not been the year we all imagine back at new years eve while we were setting up our new year resolutions. However, it still can be an opportunity for growth and learning. As part of that idea, I have dedicated this year to earning certifications and learning...
by ricardopuyana | Jun 20, 2020 | Marketing Analytics
If you have a company, having a data-driven approach will help you make sound business decisions to aid you to reach your goals. To have that approach you need to perform analysis on your data, and therefore need to store it and manage it in as databases. Depending on...
by ricardopuyana | Jun 12, 2020 | Marketing Analytics
When analyzing large sets of data, its useful to understand what dimensions, attributes, and hierarchies are, as they will empower you to do a better use of your analytics software. If you are using something like Google Analytics or Tableau, understanding these...
by ricardopuyana | Jun 6, 2020 | Marketing Analytics
Deciding and planning to distribute a new product can be very stressful and exciting at the same time. I will discuss some analysis that you should make before giving the green light to new product distribution. Defining your sales margin Firstly determine your margin...
by ricardopuyana | May 29, 2020 | Marketing Analytics
Having a strong distribution is highly correlated with sales because having the product on shelves helps to sell it. I will discuss analytic distribution measures and how to interpret them to make data-driven decisions for your business. Think about it. We all...
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