Data presentations don´t have to be boring

Last week I wrote about data analysis for your e-commerce site and one of the questions that I got from a friend that read the article was. How do you present it without your team falling asleep? First of all, I laughed as its quite true that data presentations can be...

Data analysis for your e-commerce site

One of my first professional experiences back in the early 2010s was as a Marketing Operator where I performed data analysis on an e-Commerce that sold online coupons like Groupon. In Venezuela we had very limited access to any international currency, therefore we had...

The importance of marketing data

In the last few weeks, we have discussed different topics regarding market research like market tests and surveys. The function to perform such activities is to generate data. But why is data important? To answer that question, we will discuss three ideas: Marketing...
Marketing experiments: A Market test

Marketing experiments: A Market test

Last week we talked about the power of surveys, by discussing the ideal sample size and what types of surveys can be done to make business decisions. We are going to examine the concept of a market test, the types of market tests, and real-life experience. What is a...
The power of surveys

The power of surveys

Last week we discussed how to design a survey however, I know there are additional questions surrounding surveys. I wanted to dig dipper into the subject by discussing key elements in survey research such as sample size and what types of measurements you can do using...