The 4P’s of marketing are not enough today

The 4P’s of marketing are not enough today

Product, price, place, and promotion. If you made any marketing workshops you have heard about them, if you studied marketing you probably have had nightmares with them (or with the AIDA, 4C, 4A, among other marketing approaches). And yes, developing your product,...
Why a marketing plan helps your practice?

Why a marketing plan helps your practice?

Being a dentist is a lot of work, and patients really need you to solve problems with pain, self-teem, and health. But as any business, you also need clear goals and a strategy to achieve them. Here is an easy way to set up a basic marketing plan that will help you...

How to set up SMART goals for your 2020

It’s the beginning of a new decade (Or not)… and as many of us tend to do, I have reviewed my past accomplishments, failures, and overall experiences, in order to prepare myself to engage on the new challenges of my professional career. As the new year begins and we...