How to use influencers for your marketing strategy

Over the past few weeks, we have discussed digital marketing strategies, including creating a social media plan and building an effective website home page. In addition to this journey, I wanted to write about influencer marketing. When working with influencers you...
Why brand solidarity is important in COVID-19

Why brand solidarity is important in COVID-19

The new normal has changed our perspective and appreciation of many things we often considered mundane. The impact of COVID-19 will be felt years from now as shifts on views of telework, healthcare, and policy affect the whole world. The economic impact will be...
Content Marketing 101: Making a clear CTA

Content Marketing 101: Making a clear CTA

If you are not a marketer but wish to learn about it, your first question will probably be what is a CTA? CTA refers to Call To Action or as defined by Brittany Leaning from Hubspot as “part of a story, webpage, advertisement, or piece of content that encourages the...