Forecasting sales using a customer journey

Forecasting sales using a customer journey

Forecasting sales plays an integral role in any corporation’s strategic plan for the future. It impacts, investing, hiring, and the overall strategic outlook of the company. However, for new businesses, it might be challenging to build a forecast without historical...
Theory of planned behavior: What is it?

Theory of planned behavior: What is it?

The theory of planned behavior tries to predict an individual’s intention to engage in a behavior at a specific time and place. It has been used with applications on health behavior concerns such as drinking or smoking. However, this also has deep importance for...