Brand extensions: Strategy and risks

Brand extensions: Strategy and risks

October 23, 2001. Steve Jobs presented the iPod. Apple was already a consolidated company famous for making user-friendly computers, so making a brand extension in the music industry was surprising, however, they made their entry based on the customer’s...
Why taking care of your brand is important?

Why taking care of your brand is important?

David Brier said, “If you don’t give the market the story to talk about, they’ll define your brand’s story for you.” Having a specific brand identity, core values, tone, and communicate it efficiently will come a long way in building brand equity. Why is having a...