Theory of planned behavior: What is it?

Theory of planned behavior: What is it?

The theory of planned behavior tries to predict an individual’s intention to engage in a behavior at a specific time and place. It has been used with applications on health behavior concerns such as drinking or smoking. However, this also has deep importance for...
Social Media Ads: Why your business needs them

Social Media Ads: Why your business needs them

Social media ads surpassed printed ads for the first time in 2019, with around 84 billion dollars in spending globally. It represents about 13% of ad spend, trailing only behind paid search and tv. So, what has caused this skyrocketing trend? Let’s look at Facebook,...
Social media listening: how to do it

Social media listening: how to do it

Social media listening begins by examining customer feedback, discussions, or mentions involving your brand regarding certain topics or events. This monitoring is followed by analysis to learn insights or react to opportunities or threats. The action of listening,...