B2B and B2C marketing approach

B2B and B2C marketing approach

B2B and B2C marketing channels have different approaches. Therefore, a brand might use a B2B approach or B2C depending on its strengths, opportunities, or industry type. Remember, B2B refers to selling goods to other organizations destined for their operations or...
The digital marketing transformation

The digital marketing transformation

The digital marketing transformation has been accelerated because of the impact of COVID on our daily lives. In fact, for most brands, change has become a priority to adapt to the new reality. For example, a Survey by Twilio reported that 97% of companies had...
Content plan based on the Buyers Journey

Content plan based on the Buyers Journey

Your content plan is the blueprint that your social media team will use to build its communications across channels. In this blog I previously discussed some strategies for content marketing, but today I want to dig dipper into the connection between the buyer’s...
Calculating ROI on Social Media

Calculating ROI on Social Media

ROI on social media is as important in any other marketing activity. Also, one of the advantages of digital marketing is that everything can be measured; social media is not the exception. The key is to define clear objectives and design an expected customer journey...
Theory of planned behavior: What is it?

Theory of planned behavior: What is it?

The theory of planned behavior tries to predict an individual’s intention to engage in a behavior at a specific time and place. It has been used with applications on health behavior concerns such as drinking or smoking. However, this also has deep importance for...
Social Media Ads: Why your business needs them

Social Media Ads: Why your business needs them

Social media ads surpassed printed ads for the first time in 2019, with around 84 billion dollars in spending globally. It represents about 13% of ad spend, trailing only behind paid search and tv. So, what has caused this skyrocketing trend? Let’s look at Facebook,...
Social media listening: how to do it

Social media listening: how to do it

Social media listening begins by examining customer feedback, discussions, or mentions involving your brand regarding certain topics or events. This monitoring is followed by analysis to learn insights or react to opportunities or threats. The action of listening,...
Branding on social media

Branding on social media

We follow brands on social media that we love. It could be a sports team, celebrity, comic, or even companies that we aspire to work for. In branding, social media is vital. According to data, 50% of the global population uses some type of social media, and overall...
Why I learned Tableau

Why I learned Tableau

2020 has not been the year we all imagine back at new years eve while we were setting up our new year resolutions. However, it still can be an opportunity for growth and learning. As part of that idea, I have dedicated this year to earning certifications and learning...
Why taking care of your brand is important?

Why taking care of your brand is important?

David Brier said, “If you don’t give the market the story to talk about, they’ll define your brand’s story for you.” Having a specific brand identity, core values, tone, and communicate it efficiently will come a long way in building brand equity. Why is having a...

Data presentations don´t have to be boring

Last week I wrote about data analysis for your e-commerce site and one of the questions that I got from a friend that read the article was. How do you present it without your team falling asleep? First of all, I laughed as its quite true that data presentations can be...

Data analysis for your e-commerce site

One of my first professional experiences back in the early 2010s was as a Marketing Operator where I performed data analysis on an e-Commerce that sold online coupons like Groupon. In Venezuela we had very limited access to any international currency, therefore we had...

How to use influencers for your marketing strategy

Over the past few weeks, we have discussed digital marketing strategies, including creating a social media plan and building an effective website home page. In addition to this journey, I wanted to write about influencer marketing. When working with influencers you...

The importance of marketing data

In the last few weeks, we have discussed different topics regarding market research like market tests and surveys. The function to perform such activities is to generate data. But why is data important? To answer that question, we will discuss three ideas: Marketing...
Marketing experiments: A Market test

Marketing experiments: A Market test

Last week we talked about the power of surveys, by discussing the ideal sample size and what types of surveys can be done to make business decisions. We are going to examine the concept of a market test, the types of market tests, and real-life experience. What is a...
Content Marketing 101: Making a clear CTA

Content Marketing 101: Making a clear CTA

If you are not a marketer but wish to learn about it, your first question will probably be what is a CTA? CTA refers to Call To Action or as defined by Brittany Leaning from Hubspot as “part of a story, webpage, advertisement, or piece of content that encourages the...
The power of surveys

The power of surveys

Last week we discussed how to design a survey however, I know there are additional questions surrounding surveys. I wanted to dig dipper into the subject by discussing key elements in survey research such as sample size and what types of measurements you can do using...
The coronavirus and the digital transformation

The coronavirus and the digital transformation

The coronavirus became an official pandemic according to the World Health Organization. Millions of events canceled, universities and companies are switching activities online, and millions of people have been quarantined all over the world. However, in this article...
The 4P’s of marketing are not enough today

The 4P’s of marketing are not enough today

Product, price, place, and promotion. If you made any marketing workshops you have heard about them, if you studied marketing you probably have had nightmares with them (or with the AIDA, 4C, 4A, among other marketing approaches). And yes, developing your product,...

Interview with Sasha Garcia

I was lucky enough to have the opportunity to speak with Sasha Garcia about marketing. We discussed her career evolution, what others can learn from it, the skills to be successful in work, the importance of being data-driven and human critical thinking, and the...