Interview with Sasha Garcia

I was lucky enough to have the opportunity to speak with Sasha Garcia about marketing. We discussed her career evolution, what others can learn from it, the skills to be successful in work, the importance of being data-driven and human critical thinking, and the...
B2B and B2C marketing approach

B2B and B2C marketing approach

B2B and B2C marketing channels have different approaches. Therefore, a brand might use a B2B approach or B2C depending on its strengths, opportunities, or industry type. Remember, B2B refers to selling goods to other organizations destined for their operations or...