Ricardo Puyana  Digital marketing

I help brands build strategies with an analytical approach and make data-driven decisions to reach goals.

My latest Marketing posts

Interview with Sasha Garcia

Interview with Sasha Garcia

I was lucky enough to have the opportunity to speak with Sasha Garcia about marketing. We discussed her career evolution, what others can learn from it, the skills to be successful in work, the importance of balance in being data-driven and human critical thinking, as...

Customer acquisition cost: How to calculate

Customer acquisition cost: How to calculate

Customer acquisition cost (CAC) is defined as the cost associated with convincing a customer to purchase. This is very important for companies wishing to maximize their marketing effectiveness. For instance, a benefit of understanding your CAC and how your process...

Customer consideration with omnichannel marketing

Customer consideration with omnichannel marketing

Customer consideration is the second stage of a customer journey after awareness. It is a key moment when clients compare your brand with competitors before committing to a purchase. Therefore, by using an omnichannel approach, you can get a competitive advantage in...

Need help building your digital marketing strategy?

I offer you my experience and know-how to design and execute your digital ecosystem and develop a fantastic customer journey that will help you reach your financial goals.

About me

I am a Marketer, from Venezuela with over 6 years of experience in business on beverages, dental, and e-commerce. I specialize in digital marketing.

My passion for digital marketing has driven my career, I accumulate experience in both B2B and B2C Marketing, PR, and political communications. For more information check my LinkedIn profile!

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