Having problems with social media engagement? Getting likes, shares, and comments are good indicators of building a relationship with your customers. Although these metrics do not necessarily translate in sales and are considered vanity metrics, it’s still good to put into practice these strategies to improve engagement.
There are matters of psychology in engagement like reciprocity, respect, admiration. In this post, we will review some tips to improve your social media engagement.
Why do customers like social media content
Receiving likes generates a positive emotion, we feel that our content is appreciated by others. But why do people like content? Here are some reasons.
- Your followers enjoy the visuals of your post.
- Customers feel a connection with your message.
- Your audience learns or adds value to themselves from your post.
- You have built a previous relationship with your customers based on reciprocity.
- There is a cute dog, pet, or baby. (It never fails). In other words, your follower connects emotionally with your content.
The last point probably made you laugh. But I hope it gets the point. Likes come from quality visuals, well-thought messages, relationships, and emotional connection.
Why do customers share content
Shares and replications fuel virality. Everyone dreams of making a viral campaign. Easier said than done, right? There is no formula for becoming viral, but there are some tips to improve shareability:
- Firstly, have your content align with values that identify with your customer persona.
- Secondly, provide infographics with educational information. Your customers win social currency by providing interesting information in their network.
- Thirdly, dare to shake things up with content that generates debate. (Example: who is better, Lebron or MJ… Obviously MJ 😉 but that will be shared and discussed).
- Finally, build up credibility! Always be sure to share facts and back it up with data.
In summary, your content will be share as you become more interesting and credible. Be patient and double-check what information you are sharing.
Why do customers comment on your content
Comments, feedback, and reviews are powerful tools generated by the community that generates social proof and testimonies surrounding your product or service. Here are some tips to increase comments:
- First, leave a clear call to action to comment: Open the door for people to comment with fill the blanks captions or contests.
- Also, Be sure to engage with users that comment: Leave at least an emoji to their comments or assist them if they are raising a complaint.
- Stay relevant: Make sure the content is interesting.
- Finally, Ask some of your customers to participate in forums, social media posts, or stories with their feedback. You might even offer them an incentive. If users see others commenting, there are more likely to participate.
I hope you enjoyed this week’s article. If you like this post, you might want to check out last week’s article on a social media campaign success case. If you have any questions, please leave a comment on the section below.