The coronavirus became an official pandemic according to the World Health Organization. Millions of events canceled, universities and companies are switching activities online, and millions of people have been quarantined all over the world. However, in this article more than spread fear of the challenge that this virus poses, I want to express hope, as a society, we have never been more prepared to fight this crisis.
The digital landscape role in crisis containment
The main strategies of containment are the reduction of social gatherings, educating the population, and increasing diagnostic capabilities. However, traditionally reducing social encounters means to shut down the economy and freezing education by eliminating events and work. Alternatively, digital technology is an opportunity for companies to maintain operations by using telework. Although the economy will be affected, it will not be completely paralyzed. Regarding prevention education and the response of this virus, organizations are one click from users using email and social media to maintain everyone informed. Finally, older citizens that face higher risk have the alternative to order online for delivery, avoiding the stress of shopping in person and being exposed.
The role of brands
Following these ideas, brands will play a key part in this crisis like never before. Companies like Amazon will help customers receive goods at their doorstep reducing the risk of exposure. Others like Netflix will bring entertainment to those affected by quarantine; products like Skype, Dropbox, and Zoom will allow teams to continue working and keeping their companies alive; trustworthy news websites and social media channels will inform us of the areas to avoid and measures to prevent the disease. In other words, E-Commerce has become a solution to the crisis.
Additionally, brands will have the challenge to think about how to connect as humans with their customers. Being empathetic and evaluating how they can help. Digital communications will be pushed to the limit to inform, educate, and prevent exposure in the workplace. Companies must make treating their employees and customers with their health as the primary priority, having a clear crisis communication and work policy will help. Otherwise, brands that fail to do will likely face backlash as we have already seen.
What will we learn? Your thoughts
This crisis will definitely teach us how digital transformation can save and improve lives. I ask all who read this article to take full advantage of technology to prevent infection, to constantly wash their hands, and follow the guidelines made by authorities. To finish, I wanted to ask what digital practices your company and yourself are using to deal with this crisis? How could we improve? Leave a comment with your thoughts in the comment section below!