Being a dentist is a lot of work, and patients really need you to solve problems with pain, self-teem, and health. But as any business, you also need clear goals and a strategy to achieve them. Here is an easy way to set up a basic marketing plan that will help you get more patients and make sure that your current patients are happy!
This is some of the aspects you should consider when structuring a Marketing Plan:
- What is the problem? Do you need more customers? Do you need to implement new technologies to compete in the market? What is your target market, and what are their needs? Would it be better to produce in house dental restorations or aligners, compare to the cost of working with a lab? Define your problems, the goals you wish to reach to solve them.
- Think what makes you different? What is your competition situation? Should you battle for market share with them or focus on a specific treatment like esthetics or implants? And if so, would you need new training or materials?
- How would you measure your success? Is it the number of patients you bring, number of cases, chair time, sales?
- How much and in what areas are you willing to spend? Training, technology, publicity or others?
- Lastly, where do you want the money to come from? Is it from a specific treatment? Or by maximizing your operations chair time?
Making these questions will help you know the point you want to reach, and help you act accordingly, by making smart goals and define a strategy to achieve them under a comprehensive plan. Make sure that every time you ask yourself is this going to work or not, remake that question into is this is going to get me closer to my vision on my marketing plan or not.
I hope this post gets you thinking if you have any questions leave a comment below. Let us know is making a marketing plan helpful for your practice in your opinion? Leave a comment below with your thoughts.