It’s the beginning of a new decade (Or not)… and as many of us tend to do, I have reviewed my past accomplishments, failures, and overall experiences, in order to prepare myself to engage on the new challenges of my professional career. As the new year begins and we set up new goals (or KPIs, as we fashionably call them in the corporate world) I like to think about my experiences and leave you all with some learnings I have had over my professional career of what to do, or avoid when developing our goals. After all, goals allow us to evaluate ourselves and others, and they also facilitate how to prioritize our activities and resources. So, properly stablishing goals can be good, failing to do so… can be terrible!

What you want to do is be SMART:





Time bound

First of all, it’s vital to have specific goals that make clear what are you aiming at, with whom (which is your target audience, for example!), when and where you want to do it, and include measurable elements that help to establish clear milestones.

Secondly, make it ACHIEVABLE! We all want to increase sales from 50,000 dollars to 50,000,000 in one month… But be kind to yourself and others making unachievable goals will affect morale and maybe give you a bad evaluation or even get you fired. You also don’t want to make it too easy… Push yourself enough based on the data and context!

Also, you want to have relevant goals, something that you know can impact the organization positively and generate value (Yes, having a better fantasy football score in 2020 is not going to help you generate more customers!). Lastly, you want to make your goals fit a timeframe. You can work with months, quarters or even the whole year. That will help you focus on the right actions. Also, another good tip is to set up a date before the period ends to evaluate your success and make sure you are on track to complete your goals or if you need to adapt your strategy.

For example, a SMART goal could be:

  • Increase Average Customer Profit by 8% during the first semester of 2020.
  • Increase customer reviews by 25% during the year.
  • Set up 10 weekly meetings with new customers.

The last advice that I would like to share is to keep your goals simple. Making 30 KPI’s kind of takes away the Zen and brilliance of focusing your effort. It’s better to have three SMART goals than 30 bad or mediocre ones.

I hope this article helps you prepare your goals for the year. What goals are you interested in pursuing during this 2020? Do you have any advice on how do you set up your goals? Leave a comment below and share your thoughts!

Photo by Isaac Smith on Unsplash