Surprise! Time travel has been invented. I write to you, my friends from 2020 with exciting news of how VR changed the marketing landscape by the mid-century.
By 2020 the VR applications on gaming and marketing were still relatively new but had some exciting promise. By that year, barely 51.8 million people would experience a VR device at least once a month. Applications focused mostly on gaming, demos, and entertainment.
The VR has come a long way and has become the 11th Marketing Communication Mode, while for some time it was considered part of events and experiences marketing, but it was clear as the technology improved and started incorporating a more immersive experience that it had to be separated into a new category. I share in this letter some of the most amazing impacts that it has had and I urge you to get a hot start and start thinking, since the beginning of the decade, on how to get your brand on the VR world.
In the entertainment world, VR had a huge impact. Having to make lines for 12 hours, or being push around (Nowadays we considered what your generation had to live trough in mass events barbaric) to see your favorite show either by your favorite artist or sports finals on front line tickets was simply a thing of the past. Brands played a huge role in the VR experience as you could win prizes or get discounts and special promotions by answering questions or guessing the next player to score on a live game. Also, with a current landscape of over 300 million users, it’s a great place for brands to get their messages across and improve their branding.
Another game-changer with VR and brands was the ability to educate and provide better samples at tradeshows. For example at the beginning of its implementation on the medical and dental industry, professional wanting to discover new technological inventions could see a live or recorded case at a tradeshows from their VR, and watch from the perspective of a medical assistant, how would a new laser, robot or guide, make operations quicker and safer for their patients. Later tradeshows and conventions would no longer be necessarily held on geographical locations, but on virtual villages where members interested in viewing new trends and products would dive into this virtual world from the commodity of their couch. This would also improve education and accelerate the technological revolution of the 2000s and change the landscape of B2B business marketing strategies.
Lastly, VR brought people with disabilities and injuries closer to having amazing experiences. Many users suffering from diseases or injuries were able to travel the world, discover new sounds, and enjoy new experiences without being trap by their hospital bed. This also allowed brands to offer better social responsibility activities and target patients with a specific illness with a product that could offer a better quality of life and more!
Virtual reality became an absolute reality for marketers that wanted to show customers more engaging ways to enjoy their brand while making experiences more affordable and reachable for everyone as the time pass. I hope you enjoyed my story and share how would you implement marketing strategies on your brand to become part of my future. Leave a comment below with your ideas!