Ricardo Puyana  Digital marketing

I help brands build strategies with an analytical approach and make data-driven decisions to reach goals.

My latest Marketing posts

Customer acquisition cost: How to calculate

Customer acquisition cost: How to calculate

Customer acquisition cost (CAC) is defined as the cost associated with convincing a customer to purchase. This is very important for companies wishing to maximize their marketing effectiveness. For instance, a benefit of understanding your CAC and how your process...

Customer consideration with omnichannel marketing

Customer consideration with omnichannel marketing

Customer consideration is the second stage of a customer journey after awareness. It is a key moment when clients compare your brand with competitors before committing to a purchase. Therefore, by using an omnichannel approach, you can get a competitive advantage in...

Customer retention for your business

Customer retention for your business

Customer retention is often an overlooked strategy by small businesses. It focuses on retaining customers over a period and eventually become loyal to your brand. Therefore, as I just said, many businesses focus too much on bringing new customers and fail to make...

Need help building your digital marketing strategy?

I offer you my experience and know-how to design and execute your digital ecosystem and develop a fantastic customer journey that will help you reach your financial goals.

About me

I am a Marketer, from Venezuela with over 6 years of experience in business on beverages, dental, and e-commerce. I specialize in digital marketing.

My passion for digital marketing has driven my career, I accumulate experience in both B2B and B2C Marketing, PR, and political communications. For more information check my LinkedIn profile!

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